Quotes in the Wrong Direction…
“This wireless music box has no imaginable commercial value. Who would pay for a message sent to nobody in particular?”
- David Sarnoff’s, founder of NBC, in response to a possible investment in Radio in the 1920’s
Problem: Failure of Imagination
“Who the hell wants to hear actors talk?”
- Harry M. Warner, Warner Bros, 1927
Problem: Not Knowing Your Customers
“The ‘telephone’ has too many shortcomings to be seriously considered a means of communication”
- Western Union Internal Memo, 1876
Problem: Tunnel Vision
“There is no reason for any individuals to have a computer in their home”
- Ken Olsen, President, Chairman and Founder of Digital Equip. Corp., 1977
Problem: Missing Applications
“Heavier-than-air flying machines are impossible”
- Lord Kelvin, President, Royal Society 1895
Problem: Understanding of Physics
“Airplanes are interesting toys but of no military value”
- Marshall Ferdinand Foch, French Military Strategist, 1911
Problem: Tunnel Vision
“Everything that can be invented has been invented.”
- Charles H. Duell, Commissioner, U.S. Office of Patents, 1899
Problem: Underestimating people
$100 million dollars is way too much to pay for Microsoft.”
- IBM, 1982
Problem: Not recognizing value







